At VisionBridge, we use a three-pronged, retail marketing approach that combines traditional advertising, digital marketing and strategic local and grass roots marketing to begin building brand awareness and generating leads during the presale period. Targeted marketing actvities including responsive web site design, search engine marketing, direct mail, social media and email marketing campaigns as well as our proprietary Physician Alliance Network marketing program, build a strong foundation to attract, engage and convert leads into new members setting the foundation for building brand awareness and strong financial performance.
The strategy is simple. Create an amazing online experience that compliments and enhances the in-club expereince for members and prospects by engaging them with relevant content and education to inform, entertain and inspire them to continue taking charge of their health. It is this approach that turns members into raving fans who become "multipiers". Multipliers help your organization move to the top of the prospective member's shopping list because they are engaged with your brand and are sharing your content, education and marketing with friends and family members, helping them ler\arn about your brand.
The goal is to build a strong, enduring wellness brand in the community, using multiple channels, visually engaging design and interesting content to load the sales funnel, convert leads into prospects and create customer delight each and every time members and prospects interact with your fitness or wellness brand. It really is that easy.
Search Engine Optimization
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