Who We Work With
Hospitals & Healthcare Systems
Since 2000, there has been a 400% increase in the number of hospital and healthcare system owned medical fitness centers.
Hospitals and healthcare systems are motivated to add a medical fitness component to their scope of practice in order to provide a transition plan for patients recovering from a serious injury or illness. This allows patients to have an easier transition as they move from rehab to real life.
In addition, expanding the healthcare system's service lines pays off in improved patient retention, extended reach into the community, better brand recognition and the creation of brand advocates all of which improves the organizations' bottom-line health.
With healthcare reform already in the works, healthcare systems are recognizing the value in taking a role in actively promoting exercise, education and lifestyle change as a way to prevent and treat chronic diseases like type II diabetes, hypertension, heart disease, certain cancers and arthritis. In a model like this, the hospital or the healthcare system help community members avoid the cost of medication and loss of quality of life that so often accompanies these conditions.
Considering expanding your organizations' reach into the community with a medical fitness center?
With the AMA's decision to classify obesity as a disease and the evolution of the Exercise Is Medicine initiative, physicians are beginning to look at the medical fitness option as a viable alternative to improve their patient's health and the fiscal health of their practice.
More and more physicians are recognizing the need for a "wellcare" approach to treating lifestyle related chronic disease like type II diabetes and hypertension, instead of just treating symptoms with a prescription for medication.
Adding a medical fitness component to a physician practice breaks the dependence on insurance reimbursements and instead adds a cash-based service line. The end result is an improvement in patient experience, better patient compliance and an opportunity for the physician to re-engage with inactive patients who they currently are not seeing. In addition, by adding a prevention component to their practice, the active patient base is even more active as they visit the club 2-3x per week, purchasing personal training and nutrition services.
Looking to add a medical fitness center to improve the fiscal health of your practice?
Commericial Fitness Clubs
Changes in healthcare legislation and healthcare reform have pushed lifestyle change to the forefront as a prefered method of preventing and treating most forms of chronic disease.
Since 2004, the commercial club segment of the fitness industry has begun exploring adding wellness programs and services to attract baby- boomers and seniors as prospective members. These two groups typically shy away from joining health clubs because they are fearful about embarking on an activity program without someone to oversee and help them manage their program.
As the marketplace continues to be inundated with weight loss and fitness options, one thing is clear, baby-boomers, seniors and patients who are recovering from illness or injury, are seeking out wellness facilities in droves. Their focus is to seek out health and fitness providers that understand their physical limitations and conditions and can help them safely add regular exercise as a way to maintain or improve the quality of their lives through the aging process.
Clubs are now dedicating space, adding new programs and hiring credentialed staff to deliver wellness programming in order to capture a share of the market they currently are not servicing.
VisionBridge can help convert your existing facility to a medical fitness center or assist with the conversion of existing space into an area geared for medical fitness and clinical integration.